Hip-hop biscuit

Hip-hop biscuit they show the advertisement eating the biscuit in a night club there is a big miss place of product and place it’s obvious that we don’t eat this kind of things in night club.

nas biscuit

on one biscuit which is acrobat of nas foods we see that when they eat the biscuit they make acrobats for me I don’t get their message the biscuit is not an energizer it’s just a bisect there is a high exaggeration .

amber beer

3.the third is on Amber beer ,people gathered around and they were drinking the beer then the girl next to them dink it faster than them then they were amazed and ask her how she did it for me this advertisement is has problem with showing the less ability of women in doing things that men can.

arial detergent

2.the next one is on the advertisement of Arial ,they show a very dirty cloth and they put it in to the arial within seconds it turns in to perfectly white shirt but we all know we should rub it well so that all the dirty   will be removed.

habsha beer

1.The advertisement on habsha beer has a weak side .on the advertisement we saw the that there is a wrong relationship between Ethiopian victory and the beer ,Ethiopian victory has nothing to do with beer because we are legendary we don’t need to drink beer. 

Axe dodorant advertisiong

                     

       These advertising is axe dodrant by print advertising but these have awen strong sides and week sides so we well se later one by with the recommendation. The advertisement interims of marketing means it have a creativity and persuasive for viewer attitude so for customer maximization it is batter but these advertisement have many weakness.

          Weakness of these advertisement is far our  culture these practice are not acceptance because for gender equality rule male are equal with female but this advertisement shows that meals affects femals by axe deodorant so the constitution rule is not practice.

        The society is not adapt these habit of   practice that means  two females love fore one meals this is destroyed. The constitution have an advertising run this advertisement.

       Recommendation the advertisement so be effective that should be apply the advertisement rules and keeps the culture habits 0f the community and the advertisement message should ethics full to be successful. Generally the advertisement is mostly practiced by movies with dodos exercised means accepted by social culture and country advertising rule.

Arishe medihival laboratory

                     

     These advertisement is also represented by advertising is admas newspaper and it have awen strong sides and weak sides .

    Strong sides of this advertisements it is a bright colors and it have agood creativity with a visible picture by practicing laboratory .there is a big picture that create an awareness before the readers realy so the advertisements is get enough retarders.

     Weak sides of the advertisements ther is no longs and short nots that represent the services but it have only pictures , ther is no culore email but they only pictures and small information’s by writing in bold letter. So if the reads is always see noly the picture gragualy there may be  minimize .

    But a give recommendation for this advertising ,  the advertising should represent by writing from rather than picture . the email should put on the ends of the paper the color should be mixed or Ethiopian flag.

    

Real state advertising

This advertisement represent by printing advertisement for advertisement admass newspaper showing picture to represent this is internal and external part of the building but tis is advertisement have  a wen strong side weak side .

    Weak sides of this advertisement the colors of this advertisement have also black so it is not attractive before redder. The creativity is also less and it have not a logo with slogan. And there is no special representations.

     But the strong side of this advertisement the addresses is clear and   visible and there is clear information about the advertisement .the advertisement is focuses on the benefits of the messages or the message of the advertisement

       Finally give recommendations for the advertisement the logos and slogans should be put in the top of magazine and the colors of the paper should attractive. there news be a picture that represent main aims of the advertisement

Advertisement of Waliya beer

Television Advertisement

      

 Article 26/3/  Any advertisement of liquor may not

a) advertise that consumption of the liquor is good for health, brings about individual or social success, improves psychological or physical strength or provides healing power, or instigate its repeated consumption or over drinking. In opposite to this article the advertisement of  Waliya beer promotes drinking Waliya beer have a psychological advantages for everyone. This advertisements appreciate drinking alcohol during depression time  and important to relax and entertain minds.  This motivates peoples who are in psychological ill and depression in order to modify/refresh their feeling and mind. ዘና በል ዘና ዘና በሀገር ቃና. The article restrict this kinds of action but the company promote on different media. Based on article 26(3)(a) this advertisement violate the proclamation and it is illegal.  

Radio Advertisement

          

Radio Advertisement of AZK Berhan Driver Training station on Fbc

Article 8/9/ advertisement that mix local language with a foreign language unless a term taken from the foreign language has no equivalent in the local language; but the advertisement of AZK Berhan  Driver station on Fana Broad casting corporate use Foreign language at the beginning of an  advertisement .  The words that they used on their advertising is Die and Drive these two words have an equivalent local words/languages. So based on this article they violate the proclamation article 8 sub article 9.

Print media Advertisement

 Berhan Kokeb cultural clinic on Kalkidan Magazine

Article 20/2/ shall appear under the title “advertisement” to distinguish them from the other materials of the periodicals. But in kalkidan Magazine the advertisement of  Berhan kokeb traditional clinic violates this article because they did not use the word advertisement. Without written under a title of advertisement the readers of the magazine how can they identify the advertising from the others article or periodicals. Therefore they violates the proclamation article 20(2). 

An advertisement of sponsored by Dashen Beer

Article 26{4}An outdoor advertisement of any liquor may not be placed within 100 meters radius of a children care center, school, medical or historical institution, cinema or theater hall or a stadium.

Article 26/3c) Concentrate on minors, or use a minor as an advertisement actor;

An advertisement of about traffic rule which means the advertisement tries to aware the public about zebra road but the advertisement set inside of AtseYohannes school within the radius of 100meters. Also the advertisement contain children’s photo graphic image with their uniform and bag that show they are on the way to school. But the advertisement sponsored by Dashen beer and contains the Dashen beer name on the bottom of the advertisement.  In one way or another, this advertisement violates two articles of the proclamation. The violated articles are article 26{3c} and article 26{4}.

Advertisement of DJ KEVI

Article 21(3) Any outdoor advertisement placed in accordance with this Article shall be written in local language or alphabet, or if it is written in local and foreign languages or alphabets, the local language or alphabet shall appear before or above the foreign language or alphabet. In contrary to this article the advertisement of DJ KEVI is write the advertisement in English language above the local language. according to article 21{3} the advertisement should write the local language in the above/before the foreign language because many people may not read the English language, writing in Amharic letter is better than English letters. So based on this article the advertisement violate the proclamation or it is illegal.   

Outdoor Advertisement

              

Poster advertisement of meta beer around Debre damo hotel

8(12) advertisement announcing the supply of a product or the provision of service freely or at a discounted price while the product is supplied or the service is rendered at its real price; contrary to this article a hotel around Debre damo announce meta beer in a poster with the price of 7birr but the real price of the beer is 12birr in the hotel. According to article 8{12} they violate the proclamation and they mislead the public. I read the price of the beer 7birr on the poster and I asked them about the price of the beer and they told me the real price of the beer 12birr. Therefore it is a great misleading the public about the price of the beer.

The problems of advertisement in Ethiopian language

  Advertisement plays decisive role in economic, social and political developenents by influencing the society in order to purchase a goods and services. Advertisement which is disseminated though the means of advertisement dissemination to promote sells of goods or services or published name, logo ,trade mark objectives and including public and private advertisement.

  When we came to, see the advertisements that are written by English languages have so many problems. because the society of Ethiopia specially in the rural areas are not understand the message due to lack of languages. There for, advertisements that are disseminate should disseminate by easily and clear languages in order to understand the rural areas.

    The English language have a big influence in the  Ethiopian languages.in addition to that the advertisements affects for the local society their custome,habit,perception, and social values. And also that for the local society leads to dependent on the foreigner languages as a result the local society gets at poverty

  In generally the ,what I want to say is that any advertisements that are disseminate should be disseminate by the local languages. And the advertisements that should not contrary the social values of the native peoples.